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SUMMARY:APALA PRESENTS: SOCIAL NETWORKING DEMYSTIFIED
DESCRIPTION:SOCIAL NETWORKING\nHow does it affect the future of market
 ing and advertising?\n\nCome get a crash course on social networking a
 nd how you can use it to market yourself or your company. Be entertain
 ed, engaged and educated on the how’s and how nots of marketing thro
 ugh social networking sites. Join the fun and learn how you can take a
 dvantage of the expanding opportunities in this new frontier.\n\nPanel
 s will include:\n\nLiz Heller: CEO of Buzztone Buzztone is an agent of
  popular culture. Clients include Fox Television, Coca-Cola, Atlantic 
 Records, Electronic Arts, and Warner Bros. Founder Liz Heller was one 
 of the first Hollywood executives to employ the power of previously un
 explored mediums such as the Internet, music videos, and DVDs. As Exec
 utive Vice President at Capitol Records, Ms. Heller forged early allia
 nces with strategic partners including Microsoft, Macromedia, Liquid A
 udio and Apple.\n\nRyan Okum: President of StreetWise is a recognized 
 industry leader in social marketing and is responsible for overseeing 
 marketing, strategic planning and overall business development for Str
 eetWise. Okum joined the company in 2003, and has worked with a myriad
  of StreetWise’s leading brands, including Coca-Cola, Nokia, EB Game
 s, Activision, Warner Brothers, Live Nation and FUEL TV.\n\nAndrew Sor
 cini: Blogger/ Interactive Marketer and Digg specialist is also known 
 as Mr. Baby Man on Digg. Sorcini is the most powerful user on Digg. So
 rcini joined Digg on December 27, 2005. Since then, Sorcini dugg 106,2
 66 stories, commented on 2,052 stories, submitted 10,349 stories, made
  2,848 stories popular, gained 11,095 fans, and had his profile viewed
  262,813 times.\n\nThe moderator for the evening will be Hal Hefner, a
  Creative Recruiter with BLT Recruiting. Founder of Catmonkee: creator
  and curator of culture.\n\nYou are invited to come hear the panel of 
 experts discuss the following hot social networking topics that can he
 lp you promote your image, find friends and conduct effective searches
 . You will also acquire the know-how to give yourself exposure in the 
 right way to get a job or expand your customer base.\n\nTopics include
 :\n\nA brief overview of the different sites/practices and how they ar
 e used personally/professionally.\nHow to use them effectively for mar
 keting yourself or your company.\nCase studies of how they have worked
 .\nOther WEB 2.0 opportunities for self-promotion, blogging, etc.\nWha
 t’s the future? Forecasting by our panel.\nIt should be a thought-pr
 ovoking evening that is sure to entertain and enlighten you about the 
 future of graphic communications. Come ask questions on how print can 
 become a part of this growing marketing force.\n\nFor more information
  visit http://www.downtownindependent.com/events/apala-presents-social
DTSTART:20090520T020000Z
DTEND:20090520T050000Z
CATEGORIES:networking
LOCATION:Downtown Independent
WEBSITE:http://www.apala.org/events/details/4
URL:http://www.apala.org/events/details/4
CONTACT:
ORGANIZER:APALA.ORG
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Leroy A 
 Thomas Jr":http://www.downtownindependent.com/profile/LeroyAThomasJr
ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Downtown
  Independent":http://www.downtownindependent.com/profile/30fiwdhzvk95d
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